Social Advertising Manager

» Social Advertising Manager
Marketing & Creative
in Washington
, DC
Reference: 19-03487
Description:
  • Implement and manage paid and organic social advertising campaigns
  • Ensure proper campaign set up to track properly in Adobe SiteCatalyst and paid social buying platforms (primarily Facebook Power Editor, Twitter Ads Manager, and Sprinklr)
  • Work closely with other teams to enact organic and paid promotion of key social content
  • Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement and conversion goals set for each campaign
  • Manage daily budget tracking process to make sure pre-defined spending levels are on pace
  • Utilize team workflow system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
  • Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
  • Manage bid rules and optimization efforts at the campaign, audience and ad levels to drive account performance
  • Review regular reporting to add insights and provide commentary to explain variations
  • Manage the execution and reporting of ad, landing page and vendor beta testing initiatives
  • Collaborate with management, team members and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
  • Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities
Preferred Qualifications:
  • Experience working on e-commerce and/or lead generation campaigns
  • Familiar with a major web analytics vendor such as Adobe Analytics (Omniture), Coremetrics, or Webtrends to drive tactical decisions
  • Topical understanding of digital marketing attribution and cookie/login based audiences
Basic Qualifications:
  • 2-5 years executing lead gen or commerce focused social media advertising campaigns
  • Four-year degree in Marketing, Media, Business Management or Finance
  • Must have a thorough working knowledge of Facebook and Twitter advertising interfaces, and be familiar with Pinterest, Snapchat and Instagram
  • Ability to work well with cross-functional teams and prioritize time
  • Comfortable working with team members at all levels, including senior management
  • High proficiency with Microsoft Excel
  • Ability to quickly learn new software packages