Marketing Promotions Coordinator

» Marketing Promotions Coordinator
Marketing & Creative
in Los Angeles
, CA
Reference: 19-04249
Description:
Part of the team’s responsibility is developing and executing tactics that are collaborative programs with external, media, retail, broadcast, and synergy marketing partners. Programs can include live broadcasts and productions, media (Radio/TV) promotions as well as regional and national retail programs and sweepstakes. Team members have the opportunity to work with multiple businesses and teams.
Responsibilities:
  • Create market profiles
  • Scout new partners for team to follow-up on – get phone numbers/email/contact information
  • Monitor promotional executions
  • Evaluate potential Podcast partners / prepare for team to review and act on (who should we engage with, contact information, what to know)
  • Participate in select activations
  • Investigate new stunt/promotional/unique opportunities with large companies
  • Report out on changes in emerging media
  • Report out on market media changes with key market stations
  • Partner with key internal stakeholders including Parks Brand Strategy, Customer Relationship Management, Public Relations/Public Affairs, Social/Digital Marketing, Corporate Alliance and Operations, Consumer Products Commercial, and DPEP Synergy teams to ensure that promotional activity is meeting the strategic objectives and within operational guidelines
  • Media remote and event coordination including working with special events and park operations partners for planning and production logistics
  • Support extended team as cross-functional support for programs
Preferred Qualifications:
  • Ability to collaborate with others, accept feedback, and enthusiastically perform a wide range of tasks
  • Detail-oriented, strong self-initiative and ability to prioritize responsibilities
  • High level of energy with strong desire to learn and grow
  • Interest and knowledge of video production and new media
  • Minimum 1-3 years relevant work experience
  • Spoken and written proficiency in Spanish
  • Previous work experience with the organization
Basic Qualifications:
  • Leadership qualities, interpersonal skills, teamwork abilities; excellent project management skills
  • Excellent verbal and written communication skills
  • Experience in interacting with outside agencies, partners and media
  • An eye and understanding for creative execution as it applies to consumer insights
  • Previous experience or educational background in marketing, business affairs, advertising, or broadcast communications strongly preferred; at a minimum, demonstrated passion for understanding and meeting consumer needs through robust strategic and creative thinking
  • Proven record of execution success; ability to deliver results on strategy, time, and budget; attention to detail
  • Excellent attitude and disposition; comfortable with ambiguity; bias for action; ability to smartly navigate organizations and build relationships
  • Passion for the client’s products, travel and leisure, entertainment, production and media